LITS 3 Programme was officially launched by Datuk Peter Chin Fah Kui, Minister of Plantation Industries and Commodities (MPIC) on 5 November 2007 at Bekenu, Miri, Sarawak. LITS is the acronym for Low Intensity Tapping System. The programme is opened to rubber smallholders throughout the country.

At the national level launch, Datuk Peter Chin said that he is confident that LITS 3 is an effective way to boost rubber production and consequently increase the country's export capacity. He further explained that apart from increasing latex production, LITS 3 also aims at increasing the income of rubber smallholders and reducing the manpower problem facing the rubber industry especially amongst the rubber smallholders many of whom are old and unable to tap rubber frequently.

A total of 36, 210 hectares is expected to come under LITS 3 programme, representing about 4% of the 900,000 hectares of productive rubber planted area in the country. For the period 2006 - 2008, an average production of 1700 kg per hectare per year is targeted.

Also present at the official launch were YB Rosey Yunus, Bekenu Assemblywoman, Datu Dr Michael Dosim Lunjew, Secretary General MPIC and Chairman of Malaysian Rubber Board as well Dato' Dr Kamarul Baharain Basir, Director General of Malaysian Rubber Board.